Sesion 4 - Transformacion digital para las operaciones sostenibles

Datos

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Industria 4.0 y la revolucion de los datos.
Casos de uso de IA aplicado a la gestion de operaciones.
IA Generativa e IA Agentica: Automatizacion de flujos de trabajo creativos y administrativos.
La brecha de rendimiento: por que los lideres digitales se alejan del resto.

Navigating ESG: An Ocean Between Standards (Harvard Business Publishing, Case No. 8754-HTM-ENG)

Belsky, I. (2023). How generative AI is changing creative work. Forbes. https://www.forbes.com/councils/forbestechcouncil/2023/05/26/how-generative-ai-is-changing-creative-work/
Cocoual, C., de Kroon, D., Lefort, F., y Chatelet, L. (2025). From pilots to performance: How COOs can scale AI in manufacturing. McKinsey.
Dey, A., Lawler, B., Zurkiya, D., D’Silva, V., y Arora, V. (2025). Bold accelerators: How operations leaders are pulling ahead using AI. McKinsey. https://www.mckinsey.com/capabilities/operations/our-insights/bold-accelerators-how-operations-leaders-are-pulling-ahead-using-ai
Luchtenberg, D., y Johnson, C. (2026). The race to rewire operations: How the story unfolded in 2025. McKinsey.
Maor, D., Lamarre, E., y Smaje, K. (2025). Building the AI muscle of your business leaders. McKinsey. https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/building-the-ai-muscle-of-your-business-leaders
Mohammad, A. (2025). Maximizing operational value: The COO’s guide to AI and agentic AI. McKinsey.